what if one better question could change everything?
The What If Shift helps you break free from what’s holding you back and create a life you actually want.
In The What If Shift, Billy Hyland shares the question that transformed his life—What if I stopped drinking?—and how one honest question can help you change yours.
Through personal stories, the six-step framework, and actionable exercises, you'll learn how to ask honest questions, build empowering habits, and fully live your What If.
My STORY.
The question that changed my life
Several years ago, after a therapy session, I sat alone in my car and asked myself the question I had avoided for years:
What if I stopped drinking?
That one honest question changed everything.
It led to sobriety and sparked meaningful transformation in my health, relationships, mindset, finances, and sense of purpose.
It taught me a powerful truth:
The quality of your life is shaped by the quality of the questions you ask yourself.
That insight became The What If Shift.
What You’ll learn:
Inside this book, you'll walk the same six steps that took me from "what if I stopped drinking?" to who I am today.
Face It. Identify the one thing holding you back.
Ask It. Choose your defining What If.
See It. Create a compelling vision for your future.
Build It. Build habits that support lasting change.
Hold It. Develop resilience and accountability.
Live It. Fully live your What If.
who this book is for:
This book is for you if…
You feel stuck and know you’re meant for more
You’re starting over or going through a major life change
You want more purpose, confidence, and momentum in your next chapter
You’re tired of waiting and ready to take action
You want to create a better life
why the what if shift?
More than inspiration—it’s a practical roadmap for change.
This book combines:
Personal storytelling
Proven frameworks
Reflection prompts
Actionable exercises
You won’t just feel inspired. You’ll have a step-by-step, 6-part system to help you design your next chapter with intention.
reader outcomes
Imagine what could change when you ask one better question.
A healthier body
Stronger relationships
Greater confidence
Meaningful work
Financial progress
A renewed sense of purpose
Your What If may be different from mine, but the 6-step process is the same.
companion resources
Continue the journey.
The What If Shift Course
Go deeper into the six steps with guided lessons and exercises.
1:1 Personal Coaching
Walk the six steps with me, one-on-one.
Speaking and Workshops
Bring the What If Shift to your team, conference, or company.
I’m head deep in my What If Shift. I haven’t made it to the coffee shop yet in this shirt, but I will. And I hope it reaches the right person behind me in line.”
- Andee
“for anyone ready to shift from questioning to knowing, from planning to going, and from becoming to fully owning who they are.”
— Jason “What if my next move is fractional? I am building it. I’m now ready to say, ‘I am a fractional CMO’.”
— Erik“I had a WHAT if and acted on it. what if we moved to south carolina? we finally did it and put an offer on a house today!”
— Christie
Keep Asking Better Questions.
Keep Asking Better Questions.
The What If Shift is now available in paperback, hardcover, and Kindle eBook on Amazon.
An audiobook edition, narrated by Billy, is now available. It’s created to feel like a personally guided reflective experience you can return to whenever you need it.